Engineering Insights

< Preface Next Chapter > Ingredient: Passion Passion comes from the people. So getting this ingredient right is really about hiring the right people and keeping them motivated, engaged and inspired. When you are building your team and hiring people, you are really hiring their passion. You’d think hiring someone with the right resume, the right experience and skill should be your goal. But it is not. Your goal is to find the person who has the passion to do what y

Did you know that most software startups fail? Yet majority of the startups that fail actually have great business ideas. Take the failed startup Kettlebell Kitchen for example (shut down Nov 2019 after 11 years of trying). If you think about their idea it sounds fantastic - people want to eat well or use a particular diet -> It’s hard to maintain it yourself -> use the software to receive meal kits based on nutritionist’s advice and stay on the program. Takes on the restaura