Omnisight Marketing Analytics
Benefits of Omnisight
Omnisight is a marketing analytics platform built for marketing teams in Bangladesh. It joins your paid ads, press coverage, social conversation and TV, radio and print airings with your own spend and outcomes, then explains what changed, in Bangla, Banglish or English.
Every channel in one place
Meta, Google, TikTok, news portals, social media and TV land in one data model, so every number is finally comparable.
Proof for the budget
Map campaigns to real outcomes, such as accounts opened, and see cost per outcome and the return from each channel.
Bangla is a first language
Bangla e-papers are read with OCR, Banglish spellings of your brand are matched automatically, and the whole app runs in Bangla.
Catch a crisis early
Negative news and social spikes trigger alerts in the app or by email, SMS, Slack or Teams, checked about every five minutes.
Know what changed, fast
Unusual spikes and drops are flagged against the same weekday of the previous four weeks, with every number cited.
64M
Meta's ad tools reached 64 million people in Bangladesh in late 2025 (DataReportal, Digital 2026). Much of what they say about brands is in Bangla, and Omnisight listens to all of it.
Frequently asked questions
Advanced Technologies
One data model, built for Bangla.
Omnisight normalises every source into one data model, in BDT and Dhaka time. It reads Bangla e-papers with OCR, scores sentiment, intent and emotion in Bangla and Banglish, and uses AI to map messy TV spot logs to standard fields. Anomaly detection, a weekly summary that cites its numbers, and an adstock media-mix model turn the data into decisions.
Why Omnisight Is Built by Kaz Software
20+ years in custom software development and engineering
250+ software products launched for clients
200+ companies served, from Fortune 500 to startups
Clients in 35 countries across Asia, Europe and North America
OpenAI Select Partner, with AWS and Microsoft platform partnerships
A Dhaka team that builds for Bangla-speaking users
How Omnisight Works
Three steps turn scattered dashboards into one answer: connect every source, unify it into one model, and explain what changed.
See your marketing clearly in 30 minutes.
Connect Meta and Google and your dashboard fills in.
From Scattered Dashboards to One Answer
Get started in five steps, beginning with the ad accounts you already use. Each step builds on the one before, so a team can be live in the first week.
OMNISIGHT MODULES
Seven modules share one data model. Start with paid media and outcomes, then add press, social and offline channels as you need them.
Ad Performance Aggregator
Pulls Meta, Google Ads, GA4, LinkedIn, TikTok, DV360 and YouTube into one view, with hourly sync and up to 37 months of history.
Offline & Manual Channels
Upload telecast certificates, spot logs and GRP exports; AI maps them to one format, with a review step before anything is saved.
Media & PR Monitoring
Tracks 60+ news portals and national dailies, including Bangla e-papers via OCR, with sentiment, share of voice and ad-value equivalent.
Outcomes & Spend Connector
Push spend and business outcomes by API or CSV, map campaign codes, and see cost per outcome and ROI.
Social Listening
Listens across X, YouTube, app-store reviews and your Meta pages, with sentiment, emotion and intent tuned for Bangla and Banglish.
Dashboards & Reporting
Executive, campaign and creative views, custom dashboards, scheduled PDF and PowerPoint reports, and export to your warehouse.
Running TV, press and social at once?
Put every channel in one view.
Every Channel, One Model
Ads, news, social and TV, side by side.
​Omnisight is built for teams that buy media across many channels: banks, telecoms, FMCG brands, fintechs and the agencies that serve them. Every source below feeds the same data model, so a TV spot and a Facebook ad can be compared on the same screen.
Ad platforms
Meta Ads
Google Ads
GA4
LinkedIn Ads
TikTok Ads
DV360
Earned and social
60+ news portals
Bangla e-papers (OCR)
X and YouTube
App-store reviews
Meta pages
Customer feedback
Offline
TV telecast certificates
Spot logs
GRP exports
Radio and print
Third-party inventory
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Outputs
Custom dashboards
PDF and PowerPoint reports
SMS, email, Slack, Teams alerts
Warehouse push and API
Ask the data (SQL)
Media-mix model
Ready to prove what your budget did?
Plans from BDT 25,000 a month.
Always-On Marketing Monitoring
Omnisight keeps watching after your team logs off. News and social are checked every few minutes, ad accounts refresh hourly, and reports arrive on schedule, so problems surface before the Monday meeting, not during it.
