Digital field execution platform
Digitizing retail execution and daily field operations for JTI
A centralized retail execution platform helping JTI manage POSM distribution, inventory, surveys, audits, field tasks, customer insights, and daily marketing operations.
Digitizing field execution for a nationwide retail operation
Axis connects POSM distribution, inventory, surveys, audits, workflows, and field activities into a structured digital operating system for JTI Bangladesh.
5 months
initial project duration
5+ person-months
Kaz Software delivery effort
24/7 field operations
designed around handheld execution workflows
What JTI Bangladesh needed to digitize its retail field operations
JTI Bangladesh’s marketing department needed a structured way to manage the daily activities involved in retail execution and sales promotion. This included distributing point-of-sale materials to customers, managing POSM inventory, conducting customer and consumer surveys, performing audits, scheduling field tasks, displaying promotional content, and collecting customer requests and insights. Field users also needed to complete these activities using JTI-provided handheld terminals and synchronize their work with the central system.
The connected retail execution platform we built for JTI
Kaz Software developed Axis as a connected web and Android solution for managing JTI’s field marketing operations. The web platform enables teams to organize and manage operational workflows, while Android applications support field execution through handheld devices. The mobile experience was designed to operate mostly offline: users download daily tasks at the beginning of the day, complete activities in the field, and upload execution records afterward. The system also avoids repeatedly downloading previously retrieved data, helping reduce internet data usage.
The Challenge
The challenge was connecting centralized retail management with field execution in environments where continuous internet access could not be assumed. Axis had to support multiple operational activities, including POSM distribution, surveys, audits, inventory, communication, and customer insight collection, while allowing field teams to continue working offline. The architecture therefore needed reliable synchronization between the central web platform and handheld Android applications without making connectivity a requirement throughout the working day.
Retail Execution
Manage field activities through one connected system.
POSM Management
Track promotional materials across retail operations.
Field Audits
Capture surveys and compliance data digitally.
Offline Operations
Keep teams productive without constant connectivity.
The Outcome
Axis transformed field marketing operations by connecting retail execution, audits, surveys, and operational workflows digitally.
Following deployment, the platform delivered:
01
03
Connected field operations across retail activities and audits.
Reliable offline workflows for field teams.
02
Improved visibility into execution and team perform