JTI - Sales360°
Digitizing retail execution and daily field operations for JTI
A centralized retail execution platform helping JTI manage POSM distribution, inventory, surveys, audits, field tasks, customer insights, and daily marketing operations.
What JTI Bangladesh needed to digitize its retail field operations
JTI Bangladesh’s marketing department needed a structured way to manage the daily activities involved in retail execution and sales promotion. This included distributing point-of-sale materials to customers, managing POSM inventory, conducting customer and consumer surveys, performing audits, scheduling field tasks, displaying promotional content, and collecting customer requests and insights. Field users also needed to complete these activities using JTI-provided handheld terminals and synchronize their work with the central system.
The connected retail execution platform we built for JTI
Kaz Software developed Axis as a connected web and Android solution for managing JTI’s field marketing operations. The web platform enables teams to organize and manage operational workflows, while Android applications support field execution through handheld devices. The mobile experience was designed to operate mostly offline: users download daily tasks at the beginning of the day, complete activities in the field, and upload execution records afterward. The system also avoids repeatedly downloading previously retrieved data, helping reduce internet data usage.